citroen c4 ad “dancing robot”
February 14, 2007
The car’s advanced technology was the focus of a well-known television advertising campaign showing the car transforming into a giant dancing robot, accompanied by the song “Jacques Your Body (Make Me Sweat)” by Les Rythmes Digitales. At the end of the sequence, the robot transforms back into a car, over the slogan “Alive With Technology.” The dance moves were based on the concept of a Transformers break dance routine, developed from moves recorded by the agents from Justin Timberlake’s choreographer Marty Kuldeka. The advertisement was produced by a music group from Canada, yet the car is not available in North America. The entire sequence and scenery were digitally created; Apple’s Shake program was used for the visual effects.
The follow-up ad features a similar transformer robot ice-skating at high speed across a frozen lake, dodging around obstacles and executing a hockey stop in front of a group of engineers before transforming back into a car. It features the song “Walking Away (Tocadisco Remix)” by The Egg.
The TV ads are available for viewing or downloading from the UK Citroën C4 website.
A parody of the advertisement features a Citroen 2CV attempting to transform in the same manner, and falling apart quite spectacularly in the process. The parody features the slogan “Zero Technology,” a reference to the 2CV’s infamously spartan design.
The ad can be viewed here and the spoof here.
sorces: wikipedia and
www.embassyvfx.com
mercedes ¨crash¨ad
February 14, 2007
Vehicle crash test footage in slow-motion is quite commonplace. Having the cameras moving during such an event is near impossible. Double this challange with crashing a S-class Mercedes inside a unique enviroment not condusive to hurling tons of automobile into a metal block, and you have a phone call from GAP Films of Munich, Germany. On a bittersweet day in Stuttgart, it was necessary for ad agency Springer Jacoby to request that one of Mercedes´brand new prototype S-class vehicle be destroyed for reference.
armed with reference from this test and the Design Center in Linz, Austria, The Embassy ( guided by director Andreas Link ) has completed a ¨realistic´crash simulation in reverse super slow-motion of one of Mercedes´top new line of cars.
the spot and more details on
gmc ( general motor company ) robots invade yukon
February 14, 2007
Embassy co-founder Trevor Cawood, directs the Yukon! This spot features two cg robots ( also designed by Cawood ) who whilst going about their daily duties in a high-tech laboratory, are drawn to the impressive Yukon.
more details and info at
my favorite samsung ad
February 7, 2007
i realy love this ad.
when i was small i felt in love with the music and the hole concept of it.
Hello world!
February 7, 2007
well…this is lovecommercial´s blog and the first post.
good luck to me 
))
